Setting Timelines- A Guide to Success

Setting Timelines- A Guide to Success We have talked about a lot of different factors when looking into starting a website project with a designer. From brand identity to goals and everything in between. As your project begins to take form there is another piece that is often forgotten. One of the most critical conversations […]
The Power of Brand Identity

The Power of Brand Identity When you start moving along the journey of your website project a common term that will begin appearing it: “Brand Identity”. What does it really mean and why is it crucial to your online presence? Understanding this as a business owner, or project manager, before you approach your designer is […]
Project: Goals and Objectives

Goals and Objectives A new project can feel very much like embarking on a journey! Without clear goals and objectives (or checkpoints) it’s easy to lose your way. Think of your goals as the destination and your objectives as the map guiding you there. Without either your journey right off the start will be directionless. […]
What to Tell Your Designer

What to Tell Your Designer Your project is set, your product ready to go, and the excitement is palatable. Then you sit down with the designer and they start asking questions… record scratch- aren’t they supposed to build the website from just your product, logo, and a rough idea? Designing a website or marketing materials […]
Establishing Brand Consistency

Establishing Brand Consistency The internet is a constantly busy and ever-changing ecosphere, often feeling over-saturated not just with content, but with vendors. Everyone is vying for attention, so how do we break through, make your brand stand out, and ensure that your website’s visitors remember who you are? Brand consistency plays a major role […]
The Perfect Homepage

The Perfect Homepage Did you know your homepage is the most important page on your site? It is often your first interaction with potential new clients- which can make or break your business. In today’s culture of “I want it now” and the shortening of attention spans you really only have about five seconds to […]
5 Reasons You Need a Website

Establish Your Online Presence A website is where you can start carving out your own corner in this digital age. First impressions have always had a huge impact on social connections and that hasn’t stopped when moving online. Oftentimes a website will be one of the first points of contact with a potential client. Being […]