Introduction to VoIP

Introduction to VoIP It’s no secret that communication is the lifeblood of any successful business. Whether it’s connecting with clients, collaborating with remote reams, delivering top-notch customer support, how a business communicates can make or break its success. Traditional phone systems, while reliable, are increasingly being outpaced by more advanced, cost-effective, and flexible solutions. This […]
Setting Timelines- A Guide to Success

Setting Timelines- A Guide to Success We have talked about a lot of different factors when looking into starting a website project with a designer. From brand identity to goals and everything in between. As your project begins to take form there is another piece that is often forgotten. One of the most critical conversations […]
The Power of Brand Identity

The Power of Brand Identity When you start moving along the journey of your website project a common term that will begin appearing it: “Brand Identity”. What does it really mean and why is it crucial to your online presence? Understanding this as a business owner, or project manager, before you approach your designer is […]
Project: Goals and Objectives

Goals and Objectives A new project can feel very much like embarking on a journey! Without clear goals and objectives (or checkpoints) it’s easy to lose your way. Think of your goals as the destination and your objectives as the map guiding you there. Without either your journey right off the start will be directionless. […]
What to Tell Your Designer

What to Tell Your Designer Your project is set, your product ready to go, and the excitement is palatable. Then you sit down with the designer and they start asking questions… record scratch- aren’t they supposed to build the website from just your product, logo, and a rough idea? Designing a website or marketing materials […]
Friction- Remove it and When to Use it.

Friction- Remove it and When to Use it Friction in website navigation can be the silent killer of user experience. It’s any obstacle that slows down or frustrates visitors, preventing them from achieving their goals. Whether it’s a confusing menu, unclear labels, or unnecessary steps, friction can leave your users dissatisfied and ready to abandon […]
Websites Need to Be More Than Pretty

Your Website Needs to be More Than Pretty Having a visually appealing website is many people’s first expectation of their new site. While this can be helpful, pretty graphics alone won’t help your business grow. A successful website blends design with functionality, user experience, and strategic goals. This article will cover why your website needs […]
Minimalism Vs. Maximalism: Which Suits You?

Minimalism Vs. Maximalism: Which Suits You? In everything in life there is a constant pull between more and less. This is especially true in web design as we struggle to figure out what information and elements to include. As each business is different the answer for their website can be as different as these two […]
The 12 Days of SEO

The 12 Days of SEO The holiday season is lighting up which means its the perfect time to optimize your website for search engines. While you wrap gifts this month lets wrap up our SEO strategies with these 12 festive tips to make you shine like the star atop the Christmas tree. Starting with number […]
Setting Goals for Your Website in the New Year

Setting Goals for Your Website in the New Year As we all look towards the new year December becomes a month of planning and goal setting. Which means its also the perfect time to look at your website’s overarching business goals. A well planned website strategy can significantly boost your brand, attract customers, and drive […]