Setting Timelines- A Guide to Success
Setting Timelines- A Guide to Success We have talked about a lot of different factors when looking into starting a website project with a designer. From brand identity to goals and everything in between. As your project begins to take form there is another piece that is often forgotten. One of the most critical conversations […]
The Power of Brand Identity
The Power of Brand Identity When you start moving along the journey of your website project a common term that will begin appearing it: “Brand Identity”. What does it really mean and why is it crucial to your online presence? Understanding this as a business owner, or project manager, before you approach your designer is […]
Project: Goals and Objectives
Goals and Objectives A new project can feel very much like embarking on a journey! Without clear goals and objectives (or checkpoints) it’s easy to lose your way. Think of your goals as the destination and your objectives as the map guiding you there. Without either your journey right off the start will be directionless. […]
What to Tell Your Designer
What to Tell Your Designer Your project is set, your product ready to go, and the excitement is palatable. Then you sit down with the designer and they start asking questions… record scratch- aren’t they supposed to build the website from just your product, logo, and a rough idea? Designing a website or marketing materials […]
Minimalism Vs. Maximalism: Which Suits You?
Minimalism Vs. Maximalism: Which Suits You? In everything in life there is a constant pull between more and less. This is especially true in web design as we struggle to figure out what information and elements to include. As each business is different the answer for their website can be as different as these two […]
The 12 Days of SEO
The 12 Days of SEO The holiday season is lighting up which means its the perfect time to optimize your website for search engines. While you wrap gifts this month lets wrap up our SEO strategies with these 12 festive tips to make you shine like the star atop the Christmas tree. Starting with number […]
Setting Goals for Your Website in the New Year
Setting Goals for Your Website in the New Year As we all look towards the new year December becomes a month of planning and goal setting. Which means its also the perfect time to look at your website’s overarching business goals. A well planned website strategy can significantly boost your brand, attract customers, and drive […]
The Secret to First Impressions- The Header
The Secret To First Impressions- The Header When talking about the precious seconds to make first impressions with your website one element tends to go under the radar as most important. The header. Its more than a placeholder for your logo and navigation- its critical for shaping visitors impressions of your brand. A well designed […]
Establishing Brand Consistency
Establishing Brand Consistency The internet is a constantly busy and ever-changing ecosphere, often feeling over-saturated not just with content, but with vendors. Everyone is vying for attention, so how do we break through, make your brand stand out, and ensure that your website’s visitors remember who you are? Brand consistency plays a major role […]
5 Reasons You Need a Website
Establish Your Online Presence A website is where you can start carving out your own corner in this digital age. First impressions have always had a huge impact on social connections and that hasn’t stopped when moving online. Oftentimes a website will be one of the first points of contact with a potential client. Being […]
